Attention for those who may have considered investing their design talents in sneaker design: You can spend $30 on a pair of plain-jane running shoes, or drop $150 on a super-designed pair, but guess what? They do the same thing. A recent British study has found that despite what marketers tell you, expensive kicks do nothing to improve your running performance, and the cushioning in cheap vs. expensive kicks is basically identical.
Core77 Design Blog
