Agata Jaworska is one of the fresh design graduates from the Design Academy in Eindhoven (the Netherlands). We spotted her 'Made in Transit' project in the midst of the graduation show during last month's Dutch Design Week.
Made in Transit is a new packaging concept where food production and distribution go hand in hand. Agata's thinking is focuses on enabling growth rather than preserving freshness, a shift from 'best before' to 'ready by' for fresh foods. The aim is to enable growth throughout the entire supply chain so that the consumer actually harvests the product when he's ready to consume.
A Supply Chain Concept for On-the-Way Growth by Agata Jaworska
