According to the designer, the clock’s alarm would be set by pressing down on the right hand side of the clock (the main body of the clock pivots slightly on its base) to switch modes with the dial around the analogue clock face being rotated to set the desired alarm time whilst pressing down on the left side of the clock will activate the device’s 10 minute snooze mode. Pressing down on the analogue clock’s frame will act to illuminate the clocks dial in low light situations.
Minimal Dual Digital Analogue Alarm Clock Concept by Daniel Jarr