Aveda's new men's line, Pure-formance is a big step for the Minnesota-based company. The line launched in July and is unique, positioned almost as a sub-brand of Aveda. Through innovative packaging featuring high levels of post consumer recycled content and bold graphic design Aveda's Pure-formance is a sound example of a new more sustainable product line from a company that is no stranger to greener packaging.
Aveda Pure-formance
Aveda Pure-formance
