Each company, or almost each one, has its own plastic chair in its collection.
Even companies producing armchairs and sofas have their own plastic chair.
Even companies producing wood chairs have their own plastic chair.
It seems a plastic chair is the object that cannot be omitted from companies’ collections.
It does business.
According to me this represents, on the other hand, evidence of companies’ incapability to find new project ideas in the area of their own core business.
The same can also be said of extending tables.
Each company has one of them. Or almost each one.
Now also Magis has its own extending table in its collection.
An extending table is for sure very useful.
For most of the time the table is used in its reduced dimension, until some friends come for dinner and you have to extend the table to make room for everybody.
Now let’s imagine a group made of five children, two men and two women around the extended table. from Piggyback by Thomas Heatherwick for Magis
Even companies producing armchairs and sofas have their own plastic chair.
Even companies producing wood chairs have their own plastic chair.
It seems a plastic chair is the object that cannot be omitted from companies’ collections.
It does business.
According to me this represents, on the other hand, evidence of companies’ incapability to find new project ideas in the area of their own core business.
The same can also be said of extending tables.
Each company has one of them. Or almost each one.
Now also Magis has its own extending table in its collection.
An extending table is for sure very useful.
For most of the time the table is used in its reduced dimension, until some friends come for dinner and you have to extend the table to make room for everybody.
Now let’s imagine a group made of five children, two men and two women around the extended table. from Piggyback by Thomas Heatherwick for Magis
