We birthed the brand Ryza for Soyaworld's new organic fortified rice beverage. With it, Soyaworld boldly entered the niche of fresh rice beverages to capture market share from the segment leader. We sprouted the name Ryza from oryza or oriza - Latin for rice - and grew the clean, fresh brand identity from it. Soyaworld is one of North America's largest fresh soy beverage marketers with sales also in Hong Kong and Japan. from Ryza - by dossier creative
