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Friday, September 26, 2008

JK Tyre: Flyover

Extraordinary Grip, JK Tyre

The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.

Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan

JK Tyre: Flyover