The staff of Mac|Life has a neat thinkfeature imagining future packaging for Apple software. They've got three concepts, all of which are eye-catching, attractive and Apple-esque, but they don't feel quite right. The first, by Mac|Life's own art director, for instance, might be eco-friendly with recycled packaging, but it still uses more material than is necessary, bucking Apple's trend toward absolutely minimal packaging.
Concept Apple Software Packaging: Light, White and Not Quite Right
