The task for Ivermec included beside the graphical package design also the branding of the Vetpharma company. Ivermec is a food additive for horses. The Ivermec logo therefore shows a vital, running horse. The blue color in contrast with the white symbols generates a bold visual appearance. The Ivermec product name in strong letters induces trust and confidence. The Vetpharma company logo is designed as a handwritten signature, that despite the medical/chemical business suggests personal client relation and natural products.
Ivermec
