The content and function of the bottle can be told directly from its drop like shape. The orange cap and the blue bottom represent the Rabobank brand colors. The bottle is part of sponsorship concept, in which water dispensers are put into schools and universities, where the waterbottle can be refilled. The advertising concept is to associate the Rabobank company subconsciously with the life spending element of water.
Rabobank Refill Waterbottle
